Joint Symposium Seeks to create Bride. The region of Russian advertising is quite strong in business-to-business advertising.

Included in the XVI April International Academic Conference, HSE hosted a joint symposium associated with worldwide Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to market educational cooperation between scholars involved in the industries of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The guts for Sustainable customs & provider of Yonsei University and Korea Economy & Management developing Institute were lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers for the occasion. Professor Kim explained that the symposium ended up being conceived through the 2014 worldwide Marketing Conference in Singapore. A session that is special Marketing in Russia had been arranged, primarily by teachers from HSE, plus it had been believed that it might be a good concept to put on a joint symposium at HSE in Moscow.

‘For GAMMA, this is the ever that is first to arrange educational tasks in Moscow. The theme of our joint symposium is Russian and Asian perspectives in advertising and administration, ’ said Professor Kim.

Korea has plenty of advertising scholars learning not merely B2B, but additionally consumer-to-business and specially business-to-consumer aspects.

This means there was huge prospective to generate joint studies and also to cooperate with one another

Professor Ko stressed that the symposium happens to be extremely effective and a good first faltering step towards fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We’ve worldwide advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to engage. You want to possess more and more people from Russia. We publish two journals that are official Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, and then we wish to ask more Russian scholars from HSE – there are numerous capable scholars right right right here – to the editorial review board. We aspire to introduce more marketing that is russian towards the globe. We might be thrilled to do have more submissions from HSE and marketing that is also russian in general’.

Professor Ko included there are intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that will consist of exchange that is various and perchance double-degree programmes, especially in the region of fashion and luxury advertising, that will be certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two challenges that are main marketers today. First, you can find technology dilemmas. Social internet marketing and ecommerce affect our everyday lifestyle and customer degree, which inevitably influences company. Second, you will find ecological problems and also the nagging issue of sustainability. A few papers on sustainability advertising had been presented during the symposium. Recently in Korea, severe polluting of the environment originated from China because of its increased industrial task. Businesses should always be accountable for these problems but at the time that is same you will need to think of company sustainability while the important thing, he thinks.

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